Vision alone isn’t enough


I have heard the words vision, purpose, mission, and core values thrown around a lot. I think the word vision is used most though. Probably because it sounds cool and invokes a sense of a new future just waiting to be built.

Don’t get me wrong, a clear vision is really important. And so is a noble purpose and worthwhile core values. But no matter how beautiful of a vision you may have without an integrated and engaged team.

What does an integrated and engaged team look like? Maybe a better question is how do they act in relation to the goals set before them?

If you are trying to get your team to engage and be more productive a great place to start is clarifying your WHY, WHAT, and WHERE.

  • WHERE are we (your team) going and
  • WHY does it matter (to your audience)?
  • WHAT is my role (your team members rolls)?

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